International Business Marketing Essay Example | Topics and Well Written Essays - 750 words

International Business Marketing - Essay Example (Tai, et al 2005). Population growth rate and FDI are considered the main factors for country selection. Examining the statistical results, it is evident that China is on the top of the list having the highest population in the world (Table 1). The average rate of population growth is a lower than in India and Indonesia, nevertheless, it is expected that in 2025 the population in China will be about 1,476.0 ml, in contrast to India which will has only 1,363.0 ml (2004 World Population Data Sheet, 2005). According to the survey, "China was the largest FDI destination in the world in 2003, overtaking the US" (FDI Confidence Index, 2004). It has stable political situation, and high rates of economic growth. In case of China, FDI is a very important feature of the economies of the developing countries. For many big Western companies, expansion of their sphere of operations through the establishment of branches in other countries is regarded as a key aspect of strategy, often more important than immediate returns on capital. Many firms are seeing their investments as lower than they would have to be in the future and as providing them with a first-mover advantage as those economies begin to grow significantly. In 2003, FDI inflows were $53.5 billion. The economic health of countries is also assessed to determine whether the macroeconomic conditions are conducive to stable economic conditions. The economic prognosis says that 40% of world's investors "expected a more positive outlook on China's economy" (FDI Confidences Index, 2004). China expects liberalization of market, and that is why all those risks will be minimized. Demographic factors, taken into account together with measures such as disposable income per head, shows that China and India are two potential markets for this product. For instance, GDP per capita growth rate is the highest in China (8.8%) in contrast to other countries included in the list (GDP per capita, 2001). The penetration strategy will be based on specific product line which has not been developed yet. The strategy will be aimed to promote luxury skin care line for pregnancy and early motherhood. Estee Lauder has not promoted this product line, but its skincare product meet high quality standards making them safe for pregnant women. Cosmetics for pregnancy is based on all natural cosmetic line (Begoun, 2006) as those proposed by Estee Lauder. This strategy is important because there are limited number of companies promote this line in China (Dowling, 2006). International expansion strategy will consist of several steps. 1.The first step (during the first year) - co-operation strategy and selection of sales agents in big cities. (This step is aimed to evaluate market potential and growth rate, as well as competition tension. Estee Lauder will sale its products through drug stores and specialized stores for pregnant women in big cities around the country). 6 month - identification of potential agencies and sellers; contracting and licensing 6 month - advertising and promotion campaign, opening a Web page After the first year of performance - evaluation and analysis of the market potential 2.The second step (during the second year) - employing sales representatives and agents in order to promote products around the country (the aim is to sell products in middle-size cities through agents, drug stores and specialized stores for women; competitive rivalry on both a price and a non-price basis. 3.The third year - to

(The Roar of the Tiger Mom) Synthesis Assignment

(The Roar of the Tiger Mom) Synthesis - Assignment Example Therefore, the competitiveness of children is by far determined by whether the child is from the western or from the Chinese culture, and what competitiveness means in those cultural contexts. Thus, this synthesis seeks to digest the various tenets of making children competitive in the future, through taking an account of different approaches that are applicable. Different approaches to parenting represented by the western and the Chinese Models Parenting approaches define the competiveness of children in the future. The approaches of parenting can simply be defined as either the Chinese model, or the western model. The western model of parenting is open and free-range, where the parents allow their children to make some of the crucial choices in their lives, especially regarding their academic interests and the professions they would like to take (Behrens & Rosen, 2013). Therefore, according to the western model of parenting, children are allowed to see learning as fun, while avoidi ng stressing academic success upon the children, since â€Å"Western parents are extremely anxious about their children’s self-esteem† p144. ... r children’s academic performance, through instilling on them a culture of academic pursuit that is almost free of other educational activities, such as games and drama (Behrens & Rosen, 2013). Thus, Hanna Rosin, in her article, â€Å"Mother inferior† observes that â€Å"many American parents will read The Battle Hymn of the Tiger Mother, and feel somewhat defensive and regretful† p148. Chinese parents spend most of their time imploring their children to pursue academic excellence, which is then used as a measure of successful parenting in the Chinese culture. According to this model, whenever a child is not performing exemplarily in academics, then, definitely the parent has failed in his/her role of parenting. However, it is the Chinese mothers who play a great role in the education of their children, since the academic success of a child is used to measure the successful parenting of a Chinese mother (Behrens & Rosen, 2013). The most interesting aspect is that ; the Chinese mothers have developed strict guidelines on how their children should behave, in terms of what they should pursue and what they should engage in, in the course of their learning. While the Chinese parents may spend up to 10 times of their time engaging their children in academics, the western parents allows their children more free time, for which they can use in sports and games The Chinese applies the philosophy that â€Å"nothing is fun, until you are good at it† p143. Further, the Chinese parents apply the adage that to be good at something, one has to work, and children do not like working. Therefore, if a child has to become successful in anything, it is the duty of the parent to ensure that children are involved in working for what they are interested in. However, in denouncing this view,